10 STEPS TO SELLING SUCCESSFULLY
To bring in business, you need to sell. These ten sale techniques give an overview of the type of skills you need to use and build to gain new business and maintain customer relationships.
1) Preparation
Before you make your first initial contact with the potential client, make sure you research their business thoroughly, understand their industry and take a look at what their competitors are doing. You should also do some web research on the person you’re going to be talking to beforehand.
2) People Skills
Some people find meeting new people easy as it comes naturally to them, but others find it difficult. Remember that you are the face and personality of your company. There are many courses that can help develop your people skills and that cover many aspects such as questioning and listening skills, giving and receiving criticism, giving praise and using assertive behaviour.
3) First Impressions Really Count
With your first meeting, first impressions are especially important. The majority of people make their first impression within 15 seconds of meeting. To feel confident, you need to look confident. Make sure you look you clean and tidy and that you're dressed appropriately. Do not wear casual clothing even if they are a casual company. The first meeting is always about looking and appearing smart.
4) Starting A Relationship
Once you've made the first contact, you need to build on the relationship. It is important to listen to and understand their businesses needs. Once you have built that relationship, show that you understand and have earned their trust, you'll be on the right track to making them a regular customer.
5) Relationship Building
To build on the relationship, it is important to maintain regular contact with the client. If you don't, then they will either go to your competitor or lose trust in you. Make sure they know that they can contact you on your email, work number, and mobile.
6) Listening To Your Client
Your client might mention a problem that they are currently experiencing at work. If you can solve this problem, don't be afraid to give them your professional advice, even if they don't ask for your help. You have to be confident in finding solutions to their problems.
7) Sell The Benefits
Sell the benefits of your product or service. Remember that your product or service is benefiting their business needs. You are helping them gain a flexible work schedule to make their work-life a little easier for them.
8) Don’t Rush The Sale
Never let your customer feel like they are being rushed into a sale. This is important, especially if you’re still building the relationship. If you can make them feel that they are in control of the relationship, you won't risk losing the client to a competitor.
9) Remember A Promise Is A Promise
If you have promised to do something, make sure you follow through. If there is a deadline, make sure it reaches your client at least a day before. If you’re forced to extend the deadline, contact the client straight away and let them know.
10) You’re The Expert
Never forget that you’re the expert in your field. Make sure the client knows that they can turn to you for advice. You understand the industry and have the knowledge to provide expert advice and share beneficial practice.
MJ
© Copyright 2016 MJ Marketing Madness
