5 Dos & Donts

System Of Success

5 Dos & Don’ts

for a Successful Mobile

Marketing Campaign

It’s 2019 and practically everyone is now standing ready with their smartphone to either text people, browse the web, take photographs and play on the latest apps (oh and even call other people sometimes). The mobile revolution has even moved to smartwatches and now glasses.

The convenience of the mobile device has made it the primary avenue for all modern communication. Therefore, it stands to reason that if you are a business, you need to have a strong mobile presence.

Many companies have jumped into the pool without knowing how to carefully plot their strategy, which often leads to mediocre results. Although mobile marketing is relatively new, there are certain factors that have already been established as being integral to success. Here’s a list of the most important mobile marketing dos and don’ts you need to consider before taking the plunge.

Think Like a Customer

Don’t just take your customers’ contact information without offering them some type of value. Get inside their minds and try to understand what they’d be interested in experiencing your mobile offering. What service would you want to receive? & Why?

If you’re not offering them something that provides a service, you run the very real risk of losing their interest and they may even unsubscribe. Once they’re lost, they aren’t likely to come back. As a result, you’ve lost a significant opportunity. Don’t run that risk. Always remember the importance of providing quality content that meets the specific needs of your customers.

Offer Exclusive Deals

Don’t just take their contact information and bombard them with unimportant messages and ads. Show that you value your customers and take their business and contact information seriously. One of the best ways to do that is by presenting them with a mobile exclusive offer or coupon that is tailored to their interests.

According to Juniper Research, in 2014, there were almost 560 million mobile coupon users. That many people can’t be wrong. Customers will feel rewarded and they’ll reward you with their renewed business. Just be sure to present them with a significant enough coupon that also has an expiration date.

Make Timely Contact

Don’t forget to put thought into your communication efforts. Your goal is to engage. Timing is critical. For example, if you’re offering specials at a restaurant, you want to be sure to send your customers relevant messages. That means you shouldn’t be contacting them concerning dinner specials in the morning or breakfast specials in the early evening. Doing so will only annoy them.

To ensure that you’re appropriately nudging your consumers along, and at the same time adding to your list of customers, you’ll want to employ effective SMS marketing tactics, including incorporating social media, exclusivity, personalization, and more.

Optimize the Experience

Don’t underestimate the importance of providing a pleasant customer experience. Mobile devices are increasingly becoming the go-to spot for opening emails. Frankly, most people I know are sick of sitting in front of their computer. Now that mobile devices have so much computing power, people don’t have to be chained to their laptops anymore, and they’re taking advantage of this. Therefore, your mobile marketing efforts must be just as sophisticated and compelling as your traditional online marketing efforts.

If you send an email offer, for instance, use an eye-grabbing subject headline and keep it brief with smaller images. Also, be sure that users clicking on that offer are taken to a place featuring thumb-friendly navigation optimized for the mobile experience. That means you must understand the constraints of the devices and that many websites are impractical or unusable on mobile devices. If you’re not sure if your website is mobile-friendly, test it.

Localize Your Efforts

Don’t be left in the past. If you’re a local business wondering if mobile marketing is for you, wonder no more. According to Search Engine Land, 90 percent of local mobile searches result in a purchase.

Be sure to have all your business’ important information clearly listed and easily clickable on all your digital media. That means having not only your physical address and contact information listed but also your hours of operation. If it’s hard to find, many won’t have the patience to look for it and may just move along to a competitor that has taken the time to make their information more readily available.

Why You Need a Mobile Marketing Strategy

Once you discover the five reasons why you need a mobile marketing strategy, you’ll be one step closer to hitting the target.

If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all the bases.

These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format to grab vital market share in their niches.

Once you discover the five reasons why you need a mobile marketing strategy, you’ll be one step closer to hitting the target with your ideal customers.

Without further ado, let’s talk about the five key reasons for designing and implementing a mobile market strategy.

Related Article: Text Savvy: 6 Reasons Brands Should Start Using SMS Marketing

1) You’ll Access the Power of Messaging.

When you want to add a call-to-action to your mobile marketing campaign, with a mind to accessing lightning-fast engagement (and, hopefully, lots of conversions), using text messaging to deliver your brand message will be a wise course of action.

Fast results are what every entrepreneur wants from mobile marketing strategies. The truth is that people really enjoy getting texts and most of them read their texts within a minute and a half of getting them.

This means that Messaging hit the target like no other digital communication format, including email and electronic messages, which are sent via social media platforms, such as Facebook and Twitter.

Since text messages have a higher “open rate”, you’ll find that integrating texts into your mobile marketing campaign gives you access to the ultimate in immediacy.

2) Shoppers Rely on Mobile-Based Search.

These days, 40 percent of consumers utilize their mobile devices to make decisions about who to buy from. Many looks at review websites before making final choices about which supplier to purchase goods or services from. Reviews are so easy to find online and they help consumers decide between a plethora of suppliers and providers.

For this reason, you should consider the power of reviews as they pertain to enticing mobile device owners.

The smartest way to put your best foot forward is to register your business website with an array of consumer promotion websites. Also, encourage your loyal clients to leave reviews of your business at these websites or mobile app. The more positive reviews of your business that are posted online, the more likely you are to get sales from customers who shop around online via their smartphones, tablets, notebooks, and iPads.

3) Mobile-Friendly Email Gets Results.

While texting offers the fastest response times and the best response rates, it’s safe to say that email still gets results. Therefore, sending out promotional emails that are mobile-friendly will add tons of value to mobile marketing campaigns.

Effective and responsive email design is all about creating messages with shorter line lengths, pre-header text (be sure to Google this if you aren’t sure what it is), concise copy, few or no images and calls-to-action, which appear early on in emails.

There are an art and a science to all of it and mastering the art and science of mobile-friendly email is definitely beneficial.

One tip is to explore the concept of email segmentation for mobile device owners. This means breaking down email message content into different categories. For example, a VIP client will receive one message while a sales prospect will receive another. By customizing messages with a mind to superior personalization, while also ensuring that they are mobile-friendly, you’ll use mobile email design to its best possible effect.

4) Apps Are Incredibly Popular.

Apps for mobile devices may be very addictive, so creating your own app as an ultra-modern mobile marketing device will be a great way to connect with new and loyal customers.

Statistics demonstrate that adults spend a whopping 91 hours a month using apps on their mobile devices.

Apps may be informative or entertaining or both and there are automated app creation software packages out there which are affordable and easy to use. While you’ll need to spend more for custom app design, doing so should be an option as an app has the power to strengthen your brand in a powerful and long-lasting way.

5) Mobile is Outpacing Desktop.

The mobile landscape is emerging as a powerful means of connecting with prospective and returning customers and therefore choosing to develop a mobile marketing strategy will give you the ability to drive more Web traffic and more profit. Currently, U.S. residents use their mobile devices three hours a day.

Millennials opt for mobile devices over desktop computers. Most consumers want to use mobile devices to find lifestyle tips, information and goods/services.

6) Developing Your Own Strategy.

By detailing these five excellent reasons to develop a mobile marketing strategy, we’ve made it clear that this type of marketing campaign is vital to modern business success. As well, we’ve hopefully provided you with some welcome inspiration and some tips on how to create a multi-faceted campaign that will polish your PR, help you to make money and spark engagement with a wide pool of consumers.

Now that you understand the importance of this type of campaign, you’ll be ready to design your own. If you need help, you should be able to outsource the task. There are plenty of companies that specialize in providing mobile marketing services to their valued clientele.

For example, if you’d like a website that is optimized for mobile devices, and this will be a very smart thing to do, a good Web design firm should be able to get the job done remotely.

Mobile marketing isn’t the whole ball of wax. However, it’s one important branch of web marketing. When you incorporate a more comprehensive mobile marketing strategy into your overall web marketing campaign, you’ll be doing all that you can to grab market share from your competitors.

If you don’t take care of your mobile marketing strategy, your business rivals may succeed in taking market share away from you.

So, why not get started today? The time that you devote to designing and implementing a mobile marketing campaign will be an investment in the success and longevity of your business.

Mobile Marketing Strategies

That Will Boost Engagement And Sales

There’s no question that marketing to mobile users is now a necessary part of doing business online. But which strategies should you zero in on?

Beyond simply having a mobile-optimized site or app, which strategies are most likely to improve user experience, while also boosting sales?

Optimize for Micro-Moment

Increasingly, we’re seeing users turn to their mobile devices for quick, in-the-moment advice, help or information. Instead of sitting down to research a topic or issue in-depth, they’re more likely to take immediate action and to expect instantaneous answers.

For instance: A user who performs a query like, “How much Advil to give a 12-year-old” clearly wants one accurate, bite-sized piece of information in that moment. They don’t want graphs, videos, charts or an in-depth comparison of various painkillers.

Google has termed these “micro-moments”.

They have identified four types of micro-moments that business owners should be aware of:

I-want-to-know moments: e.g., “What is the capital of Washington State?”

I-want-to-go moments: e.g., “Where is the nearest grocery store?”

I-want-to-do moments: e.g., “How do I cook a turkey?”

I-want-to-buy moments: e.g., “Adidas Court Vantage Sneakers”

To optimize for these moments, business owners need to anticipate ahead of time what their customers are likely to need, then create content that perfectly fulfils those queries. That content then needs to be available instantly, in bite-sized pieces – so users can easily find and use it while on the go.

Use QR Codes to Streamline User Experience

One way to provide relevant info as quickly and seamlessly as possible to mobile users is by using QR codes.

One of the most popular uses of QR codes among consumers is for comparison-shopping. According to a 2014 Harris poll (cited by Harvard Business Review), 24% of respondents said they use their smartphone to scan an item’s QR code to compare prices online and in-store.

Using a QR code for product comparisons means being present for those lucrative “I-want-to-buy” micro-moments, so their value can’t be stressed enough.

Whatever you’re using QR codes for, they should ideally act as shortcuts for getting valuable information into the hands of your customers and prospects. They shouldn’t take your customers to your home page, but rather to very specific, targeted content.

Possible uses for QR codes on your site may include:

Taking them to a campaign-specific landing page
Functioning as a Facebook ‘like’ button for your business page
Offering detailed info on a product or group of products
Taking them to a contact page or form
Offering a coupon

There are many possible ways to use QR codes as part of your marketing strategy.

Just be sure you’re using them to streamline the user experience – and not making it more convoluted.