Essential Questions That You Need To Ask Yourself Before Setting Up Your Marketing System

 

Your Marketing System

Internal Questionnaire

(Ask Yourself)

 

 

Database

  1. Do you have an efficient database system to capture leads?
  2. Where do you store your information?
  3. How easy and convenient is it to use?
  4. What information are your currently you gathering?

 

Follow-up’s

  1. Do you have an effective follow-up system in place?
  2. How often do you follow up?
  3. What results do you get?
  4. How could you improve your results?

 

Referrals

  1. Do you have a referral system in place?
  2. If so - What results do you get?
  3. How often do your customers recommend/refer others to you?
  4. What referral products do you currently use to help your customers with their referrals?

 

Repeat Business

  1. What’s in place to keep customers repeating their orders?
  1. How many customers repeat their orders?
  2. & how often do they repeat?

 

Communication

  1. What regular communication channels do you use?
  2. How often do you communicate with your customers?
  3. How often do you update your information?
  1. How often do you ask your customers ‘what they think and how you could improve’?
  2. Do you offer a two-way communication system?
  3. Do you collect customer feedback?

 

Testimonials

  1. Do you collect customer testimonials?
  2. How often do you use them?
  3. How often do you ask for them?
  4. Where do you use them?

 

Joint Ventures

  1. Do you have any JV’s Partners?
  2. Who?
  3. What results do you get?
  4. What training do you offer or give to your JV partners?
  5. How often do you contact your JV partners

 

Authority & Leadership

  1. Do you have an Authority channel?
  2. Dose your customers view you as a market leader?
  3. If so, how do you do that?

 

Educational Content

 

  1. Do you use any educational material about what you offer?
  2. If so, what do you use?
  3. How effective is it?
  4. What could you offer or do better?

 

Video

  1. Do you produce videos for your business?
  2. If so, what type of videos are you doing?
  3. Is it helping your business?
  4. If so, in what way?

 

Online Presence

  1. What online presence do you have?
  2. How often do you update them?
  3. What stats have you got? (I.e.: Visitors, Likes, Subscribers, etc.)
  4. Do you have a system in place to collect their details?

 

Social Media

  1. What social media outlets do you use/have?
  2. What results do you get?
  3. Is it paying for the upkeep of having them?

 

Market Strategies

 

  1. What strategies and tactics are you doing or using?
  2. What results do you get from them?
  3. Are they accountable?
  4. Are they working and do they produce the results that you want?
  1. How often do you use them?
  2. How often do you change them?
  1. What is your budget for your marketing

 

Sales Training

  1. Do you have any sales training in place for your sales team?
  2. If so, who does it?
  1. Is it producing results?
  2. How could it improve?
  3. Where do you go for your training?
  4. How much do you spend on training?
  5. If not, why not? What’s the reason?

 

Marketing Advice

  1. Do you think marketing is an expense or an investment?
  1. Do you get advice from on your marketing?
  2. If not, why not? What’s the reason?
  3. If so, where do you go, who do you see?
  1. How often do you get advice?
  2. How much do you spend on advice?
  3. If not, why not? What’s the reason?
  1. Do you read books for advice?
  1. Do you subscribe to a network or an online marketing company for your advice?
  1. What is your budget for good marketing advice and training?
  2. *If not, why not? What’s the reason?

 

Marketing Material

  1. Do you use any promotional printed marketing material like brochures, business cards, flyers, etc, in your business?
  2. If not, why not? What’s the reason?
  3. If so, what do you use?
  4. Does it bring in results?
  5. If so, how much?
  1. What is your budget for printed marketing materials?
  1. Do you do any advertising?
  2. If not, why not? What’s the reason?
  3. If so, how much do you spend?
  4. What type of advertising do you do?
  5. Where do you advertise?
  6. What results do you get?

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