System Of Success

Essential Questions That You Need To Ask Before Setting Up Your Marketing System

Market Research External Questionnaire

(Ask Your Customers)

Listen very closely to the actual words your target market uses, because this will become the rocket fuel behind your marketing.

People will actually tell you what they want using the words that they respond to most – it’s like getting a sneak peek into their inner dialogue or mental conversation.

But you must be open to what people are telling you, even if that means abandoning a product idea you were really in love with if it looks like your target market isn’t interested.

Market Research Questions To Ask Your Customers:

1. What problem are you trying to solve (on this topic)

2. (On this topic) What are these problems costing you?
   1. (Determine whether these problems are urgent enough to prompt you to do something about it)
3. If there is a product or service (on this topic) that can solve your problem, would you be interested in buying it?

4. If there is a product or service (on this topic) that can solve your problem, how much would that be worth to you?
5. What would be worth to you, to solve your problems (on this topic)?
6. What are your unmet needs with other product or service (on this topic) within this industry?
7. How are your needs (on this topic) addressed in today's market?
8. What are you afraid of (on this topic)?
9. What do you lose sleep over at night (on this topic)
   

10. What are your biggest challenges and frustrations (on this topic)? (With this topic, identifying your key problems)
11. What help do you need (on this topic)?
12. What problems could we solve (on this topic) that you cannot?
13. What problems could we solve that my competition cannot?
14. What will be your biggest objections to doing business with us?

15. What goals do you have for (on this topic) this year?

       (Reveal your market’s top goals and desires)

16. How would your life look like if you accomplished all your goals (on this topic)? (Tap into the deeper emotions and motivations behind your goals)

17. If you could achieve all your goals, how much would that be worth to you?

18. If you could have any question answered about (on this topic), what would it be? (Try to uncover things that we didn’t think to include in our product/service)
19. How well does our product/service fit in with your business?
20. Could you use this product/service?
21. How could you benefit from this product/service?
22. What problem will (this product/service) help you solve?
23. & If so, - What would this be worth to you?
24. What results do you want from this product/service?

25. If you could achieve the results you want, how much would that be worth to you?
26. What would help you decide to try this product/service?
27. Are you using other competing products/service?
28. What do you dislike about another product?
29. & Why?
30. What do you like about the other competing products on the market?
31. & Why?
32. What is lacking from existing products on the market?
33. What other products (on this topic) in the market place are you considering?
34. What would help make you consider using our products if you were already using a competitor?
35. What ideas do you have to improve this product/service?
36. What ideas do you have to improve this industry?

Your Buying Pattern

37. Do you ever purchase products/service like ours?
38. & If so, what do you buy?
39. who in your business makes the buying decision?
40. Where do you go when you are looking for products/ service like ours?   
41. How often do you purchase a products/service like ours?
42. How long does it take you to make a buying decision?
43. What is your typical budget for a products/service like ours?
44. How far would you travel to make this type of purchase?
45. What groups do you associate with?
46. What do they read?
47. What other media do they use?
48. Would you refer and recommend others to us?
49. & If so, why would you, what is your reason for doing so?

The Benefits

50. What features do you look for when purchasing a       products/service like ours?

51. What specific benefits do you look for in a products/service like ours?

52. What motivate you to purchase a products/service like ours?

53. What problems would you like us to solve (on this topic)?

54. What needs are you trying to meet when you purchase a products/service like ours?

55. How do you hope a products/service like ours will make your life better?

56. What would make you more likely to use our products/service than others?

57. What changes would you improve with competing products currently available from other companies and with ours?

58. If you are not likely to use our products/service, why not?

59. If our product were available now to you, how likely would you be to use it instead of competing products currently available from other companies?

60. What changes would most improve our product/service?

61. How do you prefer to view the information that we offer and about our company?
    1. (i.e.: Online; Video, Audio, Text - Offline, Printed etc.?)

62. How do you prefer to receive regular updates and information on our products/service?  (i.e.: Email, Text, Printed, Social Media, etc - Finding the best convenient delivery method that works for you)

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