HOW TO MARKET YOUR APP SUCCESSFULLY
Ideas to promote your app and make your
Mobile Marketing SOAR.
- Promote your app on your website and promote it in all your promotional material, as well as your receipts, shipping flyer, insertions, envelopes, shipping containers.
- Promote your app in any direct mail you are sending to customers or prospects. Consider a limited but highly targeted direct mail for your app.
- Add it to your monthly newsletter and email blast and prominently mention your app in each issue.
- Create promotional items such as mugs or T-shirts to promote your app.
- Appear at trade shows.
- Design a roll-up banner promoting your app and hang it everywhere.
- Offer yourself as a speaker for Rotary, Lions, Chamber of Commerce, etc. and promote these appearances.
- Create a sense of exclusivity. "The more you can’t have something, the more you want it.”
- Build a microsite or landing page for your app. These one or two pages will showcase your app to the web audience.
- Cross-promote your apps with everything and everyone.
- Start a blog and attach it to your microsite or landing page. Write interesting content that will draw people to your website.
- Include and promote content in your app that cannot be found anywhere else.
- Get a launch sponsor, co-promote and hook up with a company that could benefit from being associated with this app.
- Create a product video and make it creative, funny, thought-provoking or personal. Tell the story, but in a way that people can identify with.
- Get press, tons of it.
- Start a podcast, then publish it on iTunes or on your website.
- Host an app launch party for friends, family, and prospects. Make sure the cake has your app logo on it and that you've ordered custom imprinted balloons displaying your app's icon.
- Get friends and relatives who are well-versed on your app to create a buzz by posting on Twitter, Facebook, and MySpace.
- Set up a Facebook Fan page to showcase your app. It’s free, easy and can be found in search engines. When someone joins your fan page, it’s published in the news feeds for friends to read. It is a wonderful viral marketing tool.
- Word of mouth is still one of the most powerful marketing tools available. Use it to fuel a highly-successful word of mouth campaign.
- Keep adding new features to your app over time. Feature upgrades to provide new PR opportunities.
- Run a contest. For example, you can encourage people to tweet and share content on their social networks promoting your app. A random person every week can win a promo code to download your app for free if it is a paid one.
- Take advantage of voice-mail. Include a creative mention of your app in your phone's voicemail recording.
- Optimise your email signature. Provide a catchy one-liner about your app along with the link to download it in your email signature.
- Integrate social media into the app. This will make it obvious to users to share it with others.
- Reach out to influencers, those who are an authority within your community. Have them support and help promote your app.
- Create a demo video displaying all the cool features your app has and how it can benefit your users.
Here are just a few ideas that could help you to promote your app successfully.
MJ
© Copyright 2016 MJ Marketing Madness
