LAUNCH EVENT/OPEN DAY
Book a date and invite your top 20% of customers and the media for the Launch Event/Open-day.
12 Reasons to hold an
Open Day/Launch Event:
1) Exhibit and display your Full Range of Work or Products you offer.
Show what you do and display the quality and/or workmanship.
(Publicity & Promoting Product Awareness)
2) Build a Stronger Relationship with your best customers.
(Networking)
3) Introduce any new JV Programs.
(Generating JV’s Partnerships)
4) Introduce a new ‘Recommend and Referral System’ to your best
customers. (New Customer Recommendation Generator)
5) Introduce a new ‘Loyalty System’ to your best customers.
(New Customer Recommendation Generator)
6) Produce Testimonial Videos (for your Testimonial Management System)
with your best customers, and get them to fill out a Questionnaire.
Collect Testimonials, Endorsements. (Testimonials and Endorsements)
7) Ask Questions. Ask your best customers to fill out a Customer Feedback
form, for Customer Feedback to find out what they think of you
(Feedback)
8) Promote any New Product, Services and any New Market Avenues.
(Publicity & Promoting Product Awareness)
9) An opportunity to gather contact details by introducing a Newsletter.
(Customer Loyalty & Retention Generator)
10) A good excuse to invite the Local Press and Media is to do some FREE
PR. Video the whole day. (Free Media Coverage)
11) Put on a nice display of refreshments and drinks or Test and Try Your
Products for your best customers. (Great Time)
12) Everyone loves to be invited and to be made special for a day and to have
free food and drink. They will remember you for a long time. (Loyalty)
MJ
© Copyright 2016 MJ Marketing Madness
