Ultimate Monthly Marketing Planner

System Of Success

Your Ultimate Monthly Marketing Planner

This is a Complete, Integrated

and Implemented

12 Month Marketing System

that offers you

FREEDOM, FLEXIBILITY and HUGE RESULTS

to your business.

WARNING!

THIS IS A PROVEN, TRIED AND TESTED

FORMULA THAT WORKS!

Having it all clearly written down and all laid out, makes it so much simpler to implement - putting you in full control.

It makes it less confusing and overwhelming, it allows you to be much clearer in what you need to do in every aspect of your marketing.

By putting yourself in control of your own marketing and not leaving it all to chance or to someone else, you will be taking back full control of your business and ultimately your income.

This system will completely transform;

YOUR BUSINESS

YOUR INCOME

YOUR LIFE

YOU

But, by Not Having It Written Down, It Will All Be Very Confusing And Overwhelming.

By Not Implementing It, It Will Be So Much Harder To Achieve Any Real Success.

Having a system like this in-place will...

Solve most of your problems; not knowing what you need to do and by when you need to do it; every month; every week; or even every day within your business in regarding your marketing and how to attract more customers; keeping your customers, and increasing your profits.

Give you the tools and the ability to build a bigger and stronger business. - Increasing the number of customers and to get them to buy more regularly from you - Retaining your customers and to successfully generate a regular flow of referrals - Building strong long-lasting relationships.

Allow you to have the freedom and the flexibility to do all those other things that you don’t seem to have time to do it.

Generate more money and stop all your worries and frustrations that you have about having enough income at the end of the month or week to pay those bills, wages and yourself. Solving that income roller-coaster, where some months are good and others are so stressful that you feel like just throwing it all in.

Give you the clarity to take back control of your destiny, putting you in control of your and your

families short and long-term futures.

Set out a proven plan that works each and every month, every week and every day. Having a solid system will bring in new and regular paying customers which means a more solid income, so you will not need to worry or frustrate yourself anymore. It allows you to have the freedom to be able to work in your business rather than on your business.

Despite the fact that you may have used many marketing and advertising strategies in the past that may or may not have work for you, this complete integrated marketing system will work very effectively, with huge results.

There are SIX main categories that you need to focus and work on regularly. They are:

Awareness
Lead & Sales Generation
Retention
Referrals & JV’s
Authority and Content
Risk Reversal

It works best to integrate all four categories together and work on them regularly for maximum results. However, they will still work if you take one or two of these strategies out.

BUT BE WARNED your response rate and results will not be as effective or impressive than working the whole system together regularly as one system.

Awareness - This is where you keep your business firmly in front of your customers and potential customers minds, so when they need your kind of business or product, they think of you first.

Lead and Sales Generation - This is where you generate leads that become interested prospects and potential customers and then turning them into happy paying customers.

Retention - This is where you look after the lifetime value of your existing customers and encouraging them to become more regular and to buy more, it also helps to convert your leads and potential customers into happy regular paying customers.

Referrals & JV’s - This is where you teach, train, show, and support all your happy customers to refer others to you, so they too can become happy regular paying customers also. Having Joint Ventures with other businesses that can help you will dramatically increase your referral input.

Authority and Content - This is where you are seen as the expert in your filed and where you can build a strong bond of trust between you and your prospects and customers. This shows that you know what you are talking about and why they should use you.

Risk Reversal - This is where you take the worry of losing out if things don’t go right when doing business with you, completely out from the equation. Offering the peace of mind with a money-back guarantee or something similar will not only allow them to concentrate on more important matters when looking to do business with you but will also build a very strong bond of trust. This will prove to be one of the most profitable moves you can make in your business.

There isn’t any type of business that can’t use this type of system successfully. By keeping marketing personal, with a feel-good factor, having it entertaining and with a very strong Call-To-Action, you will dramatically increase your sales on a regular basis.

* OPTIONAL

Everything within your plan is optional, you could have or change any or all of these to fit your business needs.

If you feel that you don’t want to send out on a monthly basis, then do a bimonthly, or if your budget only allows you to send them out on quarterly basis then do so, but remember to do it consistently.

The more regular and more campaigns you do, the more successful results you will get and build stronger customer relationships.

It’s an investment in your business, your customers and your income, it is not an expense. Putting in a successful marketing plan should never be an option, the option should only apply to how you implement it.

There are six main reasons why businesses fail, so if you can eliminate these six business obstacles, you will have a very success business.

7 TOP REASONS WHY BUSINESS FAIL - THERE ARE:

1) Not In Touch With Their Customers - The number one reason why customers leave is that they feel they are not appreciated as a customer and there is no communication apart from when a business wants something from them. Most businesses are not in touch with what their customers really want or they just don’t listen to them. There is no communication between them and their customers.

2) There Is No Real Differentiation in The Market - Everyone looks and talks the same and have the same messages, all your ads, image and offers are all the same. Giving no real reason to buy from them, therefore people often opt for the price as there is no difference between them. Most business owners don’t understand this and just following the crowd by copying everyone else within their filed, with no originality or uniqueness - just plain old boring same.

3) Not Having A Strong Offer - Many businesses don’t understand the difference between an offer and an offer! In fact, very few business owners even don’t know what an offer is, so most businesses don’t even offer one. They think people already know what they are selling and how they should buy. If that’s the case then more people would be buying, yes? But as they are not, that should tell you something.

Those who do have an offer, even less of them understand how to use offers properly. By having a strong offer and by telling them what to do, you will have better-educated customers and a lot more of them.

4) Owner Dysfunction, Leadership Breakdown - Not showing leadership qualities and taking real control over your business. Not really understanding the true roles of a business owner, not prepared to learn or take advice and change for the better.

Having consistency and diversity within your marketing will build a strong successful business.

5) Not Having Or Applying A Proven Business Model With Regular Income Streams - Most businesses fail with their business because they fail with their marketing. They do see the point or understand the concept of having an Integrated Systemised Multiple Marketing System in place working for them. They think by having just one or two or even a few haddock strategies will bring in enough customers but fail to see the dangers of not having an Integrated Systemised Multiple Marketing System and they wonder why they are struggling with the majority of other failing businesses.

6) Distrust - Many people do not trust businesses because of many reasons; they feel that they do not listen - they try to rip them off - they are greedy - they don’t care - they’ve had some bad experiences with other similar businesses - they feel they are just out to gain a quick buck - they do not tell the truth.

One way to eliminate most of these is to show you do care and listen and are trustworthy by adding a risk reversal strategy to your marketing.

Make it very clear that you offer some kind of guarantee with your products and services, the bigger the guarantee the less of the risk the bigger your orders will be, especially on high price items.

A good strong solid guarantee smashes throw most of the biggest obstacles many prospects may have when considering doing business with you. Revers The Risk, Build The Trust.

7) Listening and Not Listening - This is also linked to ’Not In Touch With Their Customers’, not listening to your customers when they complain or when they have a suggestion to the way you do business. You must listen carefully as they are your customers, your income, your lifeblood and without these, you have no business. So listen and learn from them, their needs and their wants. Your job is to provide them with what they want, otherwise, they will go somewhere else.

This also applies to listening to, taking criticism and advice from more knowledgeable people, specialised advisors and successful business owners and always be asking for help when and even before you need it, put your pride and arrogance to one side, help yourself and your business by listening and learning from others who can help you.

But In Contrast, not listening to just anybody and everybody.

A well-meaning friend, college or even another business owner might want to help but they may not be the right kind of help you need or want.

With over 80+% of businesses failing or barely making a living, is it no wonder that the advice struggling business owners get from other struggling business owners doesn’t work, it’s like ‘The Blind Following The Blind’.

In this document you will be shown how to eliminate all seven of these failures, so you will have a better chance to have a very successful business.

What To Do & How To Do It?

We will show you exactly what to do and how to do it.

Most so-called experts tell you what to do, but they don’t or can’t show you what to do and exactly how to do it. We won’t just show you the information you need, but we will teach you exactly how to implement the information so you don’t just improve your business but transforms it.

Putting Together A Fully Integrated Marketing System

But before we can start planning any strategies and going out to find customers, there are few things we must do first,

we must clear the way to lay a solid foundation, then we must lay the foundation with solid structural cornerstones, then we start to combined all the vital elements that should go into a successful plan.

Building Your Strategical Marketing Plan (Check out our 30 Point Strategical Marketing Plan Tick List) First, we must look at our existing business, there are 10 vital points to look at and work on before you even look at putting your marketing plan together.

Establishing Your Personal and Business Goals.

This is where you sit down and re-discover your dreams, where you want to be in 5, 10 even 50 years from now.

What goals do you have? What do you want to achieve? What do you want from your business? Be as detailed and specific as possible, only you know your goals and dreams.

Write them all down then cross-reference your personal goals with your business goals and see how they relate. How much do you want to earn? See what you need to do and where you need to be to achieve all of your goals?

Identify Your Top 20% Of Customers.

Your top 20% of customers will be supplying you about 80% of your business, so it makes good sense to figure out who your top 20% of customers are.

Analyse them carefully and see what they all have in common, this will start to become the basis for your Ideal customer.

These are your best customers, you need to identify them and keep their records safe together.

Identify Your Most Profitable and Best Selling Products/Services.

These are your best-selling and most profitable products, you need to identify them and have theses as your key products / Services. These will make up the majority of your businesses revenue stream.

Identify Your Least Preferred And Least Profitable Products.

These are your least favorite products or jobs you like doing,

By identifying the ones your most hated jobs you can start to eliminate them and work on more fun and enjoyable projects.

Also, identify your least profitable ones, you might still want to sell them but use them as either lost leaders or bunch them together and sell them as a package, so you are not wasting too time with non-profitable products or services.

Identify Or Choose Your Ideal Markets. (Using Questionnaires & Surveys.)

Now you need to look at who buys from you or who you want to buy from you. Identify your market that you are aiming at or choose a market that you want to aim at or both.

Try picking and fitting in a specific niche market, the more

Specific the niche market is the better your marketing will be.

It is better to aim at people who want your products with Precision targeting and pinpoint accuracy than to aim at anyone and everyone blindfolded hoping to hit somebody.

This will give you a clear and accurate targeting system to hit home with home runs more often.

The only true way to clearly Identify your markets is to use

questionnaires & surveys and ask yourself and your customers and prospects, what they want and need and how they see you?

There are three types of questionnaires you should be using:

1) Your Internal Market Research Questionnaire - This is to ask yourself about what you think and about your market, products, and services.

2) Your Internal Marketing System Questionnaire - This is to ask yourself all about your marketing system, to find out what you have in place and how you are going about it.

3) Your External Market Research Questionnaire - This is where you ask your customers and prospects about what they think of you and your business, products, and services.

You can find these questionnaires within your membership package.

Also, create for yourself a; Business Comparison Strategy.

This is where you compare yourself with your competitors, do your research on all of your competitors from; awareness, marketing martial, website, apps, social media, etc, and make a list and mark them from 1 to 5 in relation to how well you think their marketing is.

Then compare your business to them, this is a great exercise to do to see how you compared with others.

You don’t even need to keep to your competitors, you can do this on every business.

Create A ‘Preferred Customer Profile’ To Identify Your Ideal Customer.

Having a clear definition of your ideal customer is one of the most important things you can do for your business.

Once you have a clearer understanding who your market is, and who your top 20% of customers are, you now have a basic idea of what they look like, all you need to do now is to refine and define them.

Most business owners believe that by narrowing their audience will limit their potential because they want to sell to as many people as possible, but in fact, the opposite is true: it increases potential, because by narrowing your message and audience to a group who values what you are selling.

Also, most business owners don’t understand that they get to choose their customers and who they want to do business with, they don’t have to put up with non-profitable, fussy or depressing customers anymore, those who constantly complain about how expensive your product is? Threaten you to leave if you don’t comply with unreasonable demands? It’s YOUR CHOICE.

What is your preferred or ideal customer? and who is your target audience? They are someone who wants and needs your products or service, who has the ability to pay for it, and who has the authority to purchase it, they are happy doing business with you, and satisfied with the results you offer, has the problem you’re solving, has the same views as you

Attracting your ideal customer is not an accident, you must work at it and analyse refine and define your market to get the results you need for an ideal customer.

Analyse the demographics and psychographics, their age, sex, culture, religion, color, look, health, condition, wealth, hobbies, carrier needs, etc.

Analyse past sales

Analyse their financials’

Analyse complaints

Analyse their input

Analyse your Web traffic

Analyse your response rate

Analyse when they buy

Analyse what they buy

Analyse the amount of times they buy

Analyse how much do they spend

Examining their buying patterns:

What triggered them to start searching for the solution that you provide?

What happened just before they purchased from you?

What triggered them to choose you?

Once you know who your ideal customer is, you’ll have a clearer direction to whom you aim your products and services at, so that it:

Solves a problem that keeps him up at night

Is something that they yearn and have a strong desire for

Uses a language he can understand and relate to

Is it a price that they feel comfortable with

Now the rest of your marketing system will become much easy to implement - not to mention the fact that you’ll save tons of money by only investing in tasks, tools, and resources your ideal customers appreciate.

Identify Or Create Your USP (UVP).

A USP, Unique Selling Proposition or Point as some may call it. It is a marketing concept that differentiates a product, service or business from its competitors by offering something truly unique to your prospects that would convince them to switch their loyalty to you.

Unless you can distinguish what makes your business so unique to everyone else, you will not succeed. Your UVP, Unique Value Proposition, is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition.

Uncover the real reasons why customers buy from you instead of your competitor’s

Put yourself in your customer’s shoes.

Know what is the motivating factor

Knowing your customer's behavior and buying decisions

Your USP & UVP should appear prominently on all your marketing.

Identify Your Core Marketing Goals.

Marketing goals should fit neatly into and support your overall business goals.

Your goals are the building blocks of your marketing plan, so focus on the specific goals that you want your marketing to achieve and by when. A good marketing plan should state what actions you need to take to achieve those goals.

But remember all marketing goals should be measurable and must be specific and realistic. They should be quantitative translations that fit with your overall objectives. Such as:

Sales In Pounds
Units Sold
Market Share
Mix of Products or Services
ROI on Advertising Expenditures
Awareness
Public Relations Placements
Number of New Accounts and Relationships
Share of Customer’s Business
Sales Conversion Rates

just to name a few.

Re-Look At; And Work On; All of Your: Image, Branding and “Message” ‘How You Want Others to See You’.

Your brand is an impression in your consumers’ mind of your companies’ personality (real and imaginary qualities and shortcomings). Your brand will be developed over time through your marketing. and your Image is how your business presents itself to the public.

Your Message is the way you want people to see you. If you don’t have a message then people will think of one for you, whether you like it or not.

So if you are not happy with how people see you and your business, then change it.

To create a message to work within your brand image, make it clear, personal and simple. Put it firmly in your customer's minds, so that is how they start to see you.

Set up a Database

Now develop databases and strategies to collect all your Leads, prospects and customers contact details, and keep them separate with as many personal details as you can obtain from them.

Three components you need to fully understand to make it successful:

The Calendar/Planner
The Marketing Tools
How To Work It!

The Calendar/Planner

Why Do You Need A Calendar /Planner? - By systemised your marketing and giving you:

Help to predict your income and gives you full control of your finance.
An unfair advantage over your competitors.
Puts you in control of what is happening by showing you what works and what doesn’t.
Secure all your customers and increase their lifetime value.
Put an invisible impregnable cage around your customers, stopping your competitors pinch them from you.
The freedom and flexibility you didn’t have before.

All this because you have a systematic system in place.

Assign a date for each promotion and activity, ie:

Every ‘Monday’ or ‘Wednesday’ for your Referral campaign for example, so write it down and by when on to your planner.

Each month assign a promotional campaign and write it down. Then write down and when things need to be completed by and what to do, being ready for the next step, for example; If you need to send out your campaign by a certain date, you need to work backwards and work out by when you need to send it to the printers, and by when you need to have the artwork completed, etc. Write all these dates down so you are not panicking and stressed out when the time comes.

Each month could be a holiday theme, or seasons, etc. You could even tie it in with special days like ‘Red Noise Day’ in March, or ‘Comedy Day’ in September to help raise funds. Just think of a theme for each month.

The calendar creates a structure and platform for your marketing and stops you from forgetting certain sequences and consistency with your marketing, which means keeping your income regular.

The Marketing Tools - What Are Marketing Tools?

These are the fundamental marketing tools that you will need to use to get the job done.

These tools are what you will be working with on a regular basis to generate business throughout the year. Some will be daily, weekly, monthly, yearly, etc. But must be regular and on time.

These marketing tools are the fundamentals of your business. These fundamentals are an essential part of your foundation. It’s not new and shiny and untested, they are all proven, tried and tested and works.

IMPORTANT!

Even though you must work your marketing plan, you should never stop any other customer generating campaigns and strategies that is working for you.

This system is the foundation stone of your marketing, and you must then add on other campaigns, strategies, and methods that work for you.

If you put this marketing planner in place and then add on other forms of customer generating campaigns and strategies you will be guaranteed incredible results and success, your business will flourish and your income will dramatically sore to newer heights.

The Marketing Tools - Marketing Strategies & Tactics

YOUR FUNDAMENTAL MARKETING TOOLS;

Super Profitable Handshake (Call-To-Action Cards)
Referral Cards
Mobile Marketing
Online Awareness Campaigns - Using; Social Media, Vlogs, PodCasts & Blogs, etc.
Social Networking
Follow-Up Campaign
Joint Venture Projects
Educational Content & Video Marketing Campaigns
Monthly A4 8pp Printed & Email Newsletters
Large A4 Mailer (themed)
Micro A5 & A6 Follow Up Mailers (themed)
Online Ads (themed)
Greeting Cards
Two Way Communication Outlet
Launch/Open Days
Quarterly Cash-Injection Mailer
Advertising Campaigns (themed)
Lost Customer Re-activation Mailer
Authority and Leadership Campaigns
Branding, Image & Web Presence

Even though there are so many other ways to market yourself and powerful strategies available to you, that you can add into your monthly planner.

But having the fundamentals in place and focusing on your new customer acquisition, customers retention, and referrals is vital for the success of every business.

REGULAR ACTIVITIES OF YOUR FUNDAMENTAL MARKETING TOOLS

YOUR DAILY ACTIVITIES:

Super Profitable Handshake - This is your Call-To-Action Card for face to face marketing. (Lead Generation and Sales - LGS)

YOUR WEEKLY ACTIVITIES:

Referral Campaigns (Referral)

Online Awareness Campaigns [Social Media, Email, Vlogs, PodCasts & Blogs, etc.] (Awareness)

Online Campaigns [Website and Landing Pages etc.] (Awareness, LGS Retention, Referrals, Authority & Content)

Follow-Up Campaigns [This is where you follow up on leads that have shown an interest but not yet brought from you.] (Awareness & LGS)

Joint Venture Projects [This is where you work with partners to help each other to produce referrals and customers for each other.] (LGS & Referrals)

Educational Content & Video Marketing Campaigns, [This is where you work on your content to show that you are an expert in your filed and to build trust and showing them the reason why they should use you.]

(Authority & Content, also; LGS & Retention)

Greeting Cards (with Promotional Gift & CTA Offer) (Retention)

Mobile Marketing (Awareness, LGS Retention, Referrals, Authority & Content)

[This is MUST HAVE for all businesses large or small. It offers instant and exclusive accesses to all your costumers, it opens up communication, promotes high retention value, builds and allows a regular flow of repeat business.]

YOUR MONTHLY ACTIVITIES:

A4 8pp Printed & Email Newsletters (themed) (Retention, Referrals, Authority & Content)

Two Way Communication Outlet [This is where you get your feedback and testimonial] (Retention & Awareness )

Social Networking [Both face to face and online networking] (Awareness & Referrals)

YOUR SIX WEEKLY LGS THEMED ACTIVITIES:

Large Mailer (Printed A4+ with CTA offer) Followed up by an Emails Campaign (themed) (LGS)

Half Size and Micro Follow Up Mailers (Printed A5 & A6 with CTA offer) Followed up by an Emails Campaign

(themed) (LGS)

Online Ads: [Social Media, Google & Other Online ADs] with Promotional CTA Offer (themed) (LGS)

YOUR QUARTERLY ACTIVITIES:

Launch/Open Days

[This allows you to have a platform to launch or re-launch products and service, it is where you can get to invite your best customers to come and see for themselves your operation, and discuss how you can both build a stronger relationship together, it will also give you a chance to receive feedback and testimonials.] (Awareness & Retention - LGS - Referrals, Authority & Content)

Lost Customer Re-activation Campaigns with Mega CTA Offers (Retention)

Cash-Injection Campaigns [Special Discounted Offers] (LGS)

Authority and Leadership Campaigns

[Work on your quarterly plan to see how you can expand your authority, look at different markets to aim at, consider shows, exhibitions JV talks, etc. Launch a new book or online course - give them lots of reasons to use you.] (Authority & Content)

Paid and Free Advertising Campaigns / Press Realises and Media Coverage - Must-Have CTA Offer] (LGS) (themed)

YOUR (ONCE) YEARLY ACTIVITIES:

Awareness, Branding, Image & Web Presence

[Re-look at, and adjust all your branding and image, online & offline, see if it is it working and is your message getting the right results?] (Awareness)

Once you have mastered the fundamentals, you can now move on to more fun and shinier strategies, but first master the fundamentals. It’s the basis of your business foundation and structure, which will give you your income.

The Marketing Tools

What Are Marketing Tools?

- These are the fundamental marketing tools that you will need to use to get the job done.

These tools are what you will be working with on a regular basis to generate business throughout the year.

Some will be daily, weekly, monthly, yearly, etc. But must be regular and on time.

The SIX Key Things You Must Have and Use Regularly in Your Marketing Arsenal, Are:

The use of Printed Material i.e.: Business Cards, Mailers, Newsletters, Posters, Flyers or PIM’s (Product Informational materials) & Referral & Greeting Cards, etc.

Website, Landing Pages & Email Tools

Mobile App

An Up-to-date Social Presence

The use of Video and Audio in your marketing.

Educational Content (Printed & Digital)

Your Super Profitable Handshake (Lead Generation & Sales System) - Daily Activity.

It might sound obvious to hand out business cards regularly but you might be surprised that the majority of businesses don’t remember or just can’t be bothered to hand out their business cards!?!

As long as you have a good looking, rememberable card that is a must keep, then you should be handing out cards all day long. If you can’t do it every day, try it every other day or at least three time per week. But to remember this; write it down on your planner and make an asserted effort to keep handing them out on a regular basis to everyone you meet.

Use a really strong offer with a strong CTA on the back of your card, or you could have a number of boxes on the back, so when they place an order you mark them and once they filled all the boxes they get a special offer. Or you could even leave a space to handwrite a personal offer to your customer as you hand it to them, to make them feel special.

Mobile Marketing (Apps) (Awareness, LGS Retention, Referrals, Authority & Content)

Your customers are already using mobiles every minute of the day, to many, it is the centre of their world, so by having your own app, you could become a part of their world. Your app could soon become the centre of your marketing.

With over 85% of local businesses see a dramatic increase in business after investing in mobile marketing in their first year. By offing mobile vouchers and coupons, it will attract new customers while retaining all your existing ones.

This is a smart-phone app and a mobile website all-in-one, offering your clients a whole range of services; News, Exclusive Offers, VIP Memberships, Discount Coupons, Food Ordering, Push Notification Messages, Appointments & Reservations Loyalty Programs, Shopping Cart, and so much more.

By using it regularly it will help improve communication and interaction between you and your customers, by offering your users a friendly and easy channel to communicate their praise, suggestions, and ideas. It will attract new and returning customers, converting your customers and prospects into loyal regular customers.

By using push notification regularly, you will be able to stay in touch with your customers more. Push notifications enable you to send messages directly to your customers’ smartphones. It is an exclusive and unique communication channel, like having a direct line to your customers without all the distractions. Giving your customers a direct link to you to gain exclusive offers, daily news updates, special event details, tips, and advice, etc.

Use in regularly and get all your customers and prospects to download it. Keep in regular touch with them and keep it all updated with new and fresh content and information, let them know you care and appreciate them and they will start to like and trust you more.

Your Referral Cards (Referral System) - Weekly Activity.

Referrals should be an essential part of every business, but you should never leave it to chance. You should put this system at the top of your monthly marketing planner and it should be done weekly to maximize its full potential.

Have referral cards printed, don’t leave it up to your customers to tell others about you as and when they want to, they may forget or may not able to give them the correct information about you.

You must give them a push, support them and educates them about your business by using tools like a referral card, they can hand them out to others, with your message and offer on it. You can add a unique offer exclusive to your referrals. This will give you an account of how many are refereed and by when, keeping you in full control and not relying on hope and prayer.

Your Online Campaigns - Using; Website and Landing Pages. (Awareness, LGS, Retention, Referrals, Authority & Content) - Weekly Activity.

This is a Must-Have for every business, without a website, you are not seen to be serious about your business, regardless of what business you do, whether it is a small one-man-band mobile hairdresser, a small local coinvent store, a plumber to a window cleaner. It’s like having a digital business card, brochure and shop all in one but all online open 24/7.

Your customers can buy direct from both your website and landing pages, it’s a way for them to get in touch with you, stay up to date and see what you offer. It is a portal or looking glass for them to you, so it must be kept up-to-date regularly to keep your customers and prospects interested in what you do.

Your Online Awareness Campaigns - Using; Social Media, Email, Volgs, PodCasts & Blogs, etc. (Awareness Campaign) - Weekly Activity.

This is a great way to keep in regular contact with potential customers to inspire them to use you. Always keep up-to-date with all your media content, keeping it fresh and looking new. People don’t stay around for long if you don’t keep on top of regular posts.

Don’t look desperate to sell, this is not the place to hard sell. Let your prospects get to know you first, let them see your human side and make it personal, keep in mind WIIFM when you write anything, make you contend educational and entertaining.

Lure them in, get their details and then send them something of value to get them to know, like and trust you.

This is a weekly awareness campaign to let people know that you are here and available.

Greeting Cards (Retention System) - Weekly Activity.

Who doesn’t like having a card sent to them, regardless whether it is from a personal friend or a business? In fact, they will appreciate it, even more, coming from a business remembering a special day or holiday, they wouldn’t be expecting it either, so it will be an, even more, greater surprise.

You would probably be the only business sending them a card so this will add a huge amount of bonus points to the lifetime value of your customer's loyalty and referrals.

A win, win, not only will you make your customer, even more, happier to receive a card from you, but they will be back buying much sooner than normal to show their appreciation.

Follow Up Campaigns (Awareness Campaign) - Weekly Activity.

This is where you follow up on all those interested prospects that have shown an interest and any leads you to get from referrals even your existing customers that may be interested in other things that you offer.

Too many businesses wait for prospects to come to them or existing customers to return and purchase more. This is like bee’s sitting in their hives waiting for the wind to blow in the pollen, it’s not happening. So why wait for the wind to blow in your pollen?

You need to be as active as the bees and pollinate your business by following up on your existing customers and those interested prospects and any JV or referral leads.

This is as important as generating them in the first place, most business owners leave a huge amount of money on the table that is rightly theirs, but not only that, its a double whammy against them, as they are wasting money generating leads and prospects in the first place.

Put in place a simple but regular follow up system so you can keep track of everyone who shows an interest or have brought from you in the past, by collecting their contact and personal details and regularly keeping in touch with them via a Monthly Newsletter, Mailings, Social Media, Emails, even a Phone Calls or two. Will not only will it dramatically improve your revenue, but will save you an incredible amount of money improving your bottom line.

Joint Venture Projects (LGSS & Referral System) - Weekly Activity.

This is an extension to your referrals, where you work with partners to help each other to produce referrals and customers for each other.

Setting up an alliance with businesses that can work together within the same arena without conflicting with each other. For example; a fitness instructor, a nutritionist, a chiropractor, an acupuncturist, an osteopath and even a physiotherapist can all work alongside each other promoting each other’s businesses, by handing over leads to each other.

You can hold free monthly training or exhibitions for your customers, where you can all offer free training to each other’s customers and promoting your services at the same time.

This way you will all be building each other’s businesses by offering value and trust.

You can do something similar but on a very simple and small basis by letting other businesses leave their flyers or business cards at your place of work in exchange for you to leave your flyers or business at theirs.

BUT BE WARNED! Like most things, you must never leave things to chance. By working with others to help promote your business in the right way, you must provide them with some kind of training or support material to help them promote your business in a proper manner.

Educational Content & Video Marketing Campaigns (LGSS & Referral System) - Weekly Activity.

By offering free content and advice, giving freely your knowledge and expertise to your prospects before they buy anything and part with their money, you are in effect showing them, not only that you are an expert in your filed and very knowledgeable about what they are interested in, but they can also trust you as you have not yet asked for any money up-front yet given them something of value. Which will, in turn, helps to build a much stronger and trusting relationship with them.

This gives them a real reason why they should do business with you rather than your competitors.

Having a range of content will go a long way when building relationships, having both online and printed material is a sure way to gaining access to everyone, not everyone likes using the internet or likes to read things off the screen.

Having reading content is good and very popular, but having audios, blogs, even videos and Vlogs with high-value content is powerful.

The content must be of value to your prospects, don’t waste their time giving non-related, old hat or boring content. Keep it new, fresh and up-to-date on related topics and subjects that your prospects and customers want.

Printed A4 8pp & Email Newsletters (Retention System & Referral System) - Monthly Activity.

This is one of the very best ways to keep your customer's attention directed to you and your business, it’s also one of the very best ways to build trust and loyalty, they appreciate it when you send them tangible things of value or of interest without any hard sell.

By keeping them regularly informed, up-to-date and educated will only lengthen the lifetime value of all your customers.

It also helps with referrals, as it educates them about you and they feel closer to you and safer to recommend you to others. This must be done regularly and on time each and every month.

Be on time, customers will notice if you are late with your newsletter and will complain. Make sure you hit them with the double whammy, by having a printed version posted to them and an online version emailed to them.

People love to have something tangible in the hand to read, it perfect for passing around, but it‘s also nice to receive something personal and tangible so they don’t miss it.

Two Way Communication Outlet (Retention & Awareness Campaign) - Monthly Activity.

Having an open communication avenue not only allows you to gain incredible insight on how others see you and your business in the eyes of the customer, but it will also give your prospects and customers the chance to hear what you want to say and tell them about your product and service.

Two-way means both you and your customer has a say in your business. If they need to complain or offer an idea on how you could improve your business, then give them away to do so, and let them know you listen and care. In doing so they will be much more acceptable to you when you want them to hear your message.

Communicate regularly, let them know you are there, this might sound a little funny as they should know you are there, but people forget, they can’t remember where they have brought most things after a while, and it is your job to remind them who and where you are.

Don’t a hard sell to them, just send them regular reminders with some content that offers real value to them, make them aware of your Risk Reversal strategy, they will appreciate your relationship and start to like, love and trust you.

Listen to them. It can be very interesting to hear what others think of you, this knowledge could save you tens of thousands of pounds in priceless information if you listen to your customers and hear what that is saying.

It also gives your customers a chance to see that you care what they think and feel confident that if there is a problem you will be ready to listen to them and sort it out.

Social Networking (Awareness & Referrals)

Both face to face and online, like forums. Networking is a great way to meet like-minded business owners not too different from yourself.

It is one of the best places to find new JV partners and referrals. It could also be the place to seek help with any difficulties or problems you might be having that someone else may have found a solution and could help solve you.

Large (A4+) Mailer (LGSS & Retention System) - (themed) - Six Weekly Activity.

Despite too many businesses opting out from producing and mailing printed marketing materials due to its expense for a cheaper online option. The overall success rate of using offline marketing tools outweighs online marketing ten to one and will pay for itself in dividends if done correctly and smartly.

This is the first mailer (1 of 3 over a six week period, sent two weeks apart) of your mailing strategy. This works extremely well with both regular customers and for lead generating and direct sales. You can use the same mailer and offer for both, but it works even better if you separate them and have two separate campaigns, a bit more costly but the results are well worth it.

You can either use this as a blanket mailer posted to every household in an area, to a specific market or posted to regular customers or even better both!

This is first and largest mailer of a set, so it really will stand out and get noticed. It must be oversized, at least an A4 size or even larger works better. It must look good and clean, the message must be very clear and easy to understand, add bullet points of your benefits.

It works well with humor but not over silly, and most of all it must have an irresistible offer that generates the response, it doesn’t have to be a discount, you could add some bonuses and other gifts attached to the offer, but it must be a powerful one.

You could have the same offer each time but it will work so much better if you changed it with each theme. (See; Sample Mailer) also (See; Offer).

Micro (A5 & A6) Follow Up Mailers (GSS & Retention System) - (themed) - Six Weekly Activity.

These are the second and third mailers of a set of three, sent every two weeks apart. Again, this works very well with both regular customers and for lead generating and direct sales.

These are smaller mailers than the first one, as it doesn’t need to stand out as much like the first one, as it is a follow-up, but having the same theme, will automatically be noticed and will trigger memories of the first one. The second mailer should be an A5 size.

Finally, an A6 size to follow. It must have the same theme and offer as the larger mailer, the A6 is a final reminder for this themed offer, so don’t be tempted to change the offer.

This one works well if you add some sort of inspirational quote of some kind, to inspire them and to make them feel good, they will appreciate it more, in fact after a few months, they will be looking forward to receiving them as it makes them feel good and inspired.

Just remember it takes a few follow-ups for most people to buy from someone, so by doing this regularly every six weeks, your results will increase dramatically over time.

(See Samples).

Online Ads (Lead Generation & Sales System) - (themed) - Six Weekly Activity.

This is to work in conjunction and alongside your themed mailers and online marketing activities. When using online ads, you need them to go to your landing page.

You may be already using social media, but by using Google Ads or Facebook Ads, etc, will enhance your marketing and capture many others that you may not be able to reach throw normal social media activities.

Add them to an automated online marketing system which will add just a short friendly email with your offer of the month. But remember that they all must have the same theme, offers, feel and look through-out.

Quarterly Cash-Injection Mailer (Lead Generation & Sales System) - Quarterly Activity.

This is where you pull out all the stops and give it everything you got. These are special discounted offers that you only offer once, and never offer the same offer twice, otherwise, people will wait off from buying until you display that offer again.

So by offering a unique one-time-only offer, people will get to know that they need to take action NOW!

Cash Injection means just that, by offering an incredible must-have a deal, people don’t want to miss out and you get a burst of income.

Launch and Open Days (Awareness, Retention - LGS - Referrals, Authority & Content) - Quarterly Activity.

This makes a perfect platform to announce any new product or service without any distractions and having their complete exclusive attention.

It allows you to build a stronger relationship with your customers and to collect vitally important feedback and testimonials,

It may seem to be an innocent open day or a launch of a new product or service that you are inviting your customers to, but what you are really doing is, in fact, developing your marketing strategies. It is first and foremost an avenue for you to get exclusive access to your best top 20% of customers and to strengthen your relationship with them, these are your lifeblood providing around 80% of your business.

The main objectives for your open day are to;

Show off what you are Launching (Awareness & LGS)
Display your Full Range of Work (Awareness & LGS)
Networking and Building Relationships (Retention & Referrals)
Generate New JV Partnerships (Referrals & Authority & Content)
Use your ‘New Customer Recommendation Generator’ (Referrals)
Use your ‘Testimonial Management System’ to collect feedback and testimonials (Referrals)
Produce FREE Interviews with your Best Customers, then add then onto your website (Retention)
Offer a FREE Talk or a Seminar on a Subject of Value to your Customers (Authority & Content)
Invite the Press and Media for FREE media coverage (Awareness & LGS)

Do this at least once a quarter, this will then allow you to invite your other customers who may not be your top 20% of best customers but after seeing your operations and to get to know you better, they could be, or at least a better and more productive one which is the results that you want from an open day/launch day. Just remember, you don’t need a specific reason to hold an open day, so don’t hold back.

(See more on ‘Open days” in your membership pack)

Paid and Free Advertising Campaigns / Press Realises and Media Coverage (LGS-System) - (themed) - Quarterly Activity.

You may wish to place an ad or two in and around your local or regional area, some local or regional ads are done on a monthly basis, so it makes sense to use the same theme through-out all your marketing if possible, keep the same feel, look, message and offer.

People like familiarity, it eases them into a sense of comfortable towards you and portrays a kind of friendliness about you. They will start to feel that they know you as you look and feel familiar, they will start to trust you, and will be willing to try you out.

But all advertising MUST BE ACCOUNTABLE and must have a GOOD CTA OFFER.

Lost Customer Re-activation Mailer (Retention System) - Quarterly Activity.

Every quarter you must try your utmost to regain some of those who have left you for another or who have just forgotten about you or even a few that have fallen out with you. It’s your job to remind them about you or to rebuild a better relationship with them, not the other way around.

You must try to persuade them to come back to you, by offering them an offer or offers that they just can’t refuse. You need to show them What’s In It For Them and that you do really care, ask them why they are no longer using you, it might be something really simple to fix. Let them know that you miss them.

There is money sitting right here waiting for you to pick it up, by re-igniting your lost customers.

In some cases you may want to do this twice a year (every six months), only you will know your business and your customers.

Authority and Leadership Campaigns (Awareness Campaign) - Once Yearly Activity.

Being an authority in your chosen field is one of the best trust-building strategies you can implement in today market as people are heavily influenced by celebrities and authority figures.

It’s a Billion-pound industry, having a celebrity, or authority figures promoting products or services. What if that celebrity and authority figure is you?

By promoting yourself as an authority figure offering advice and content to prospects and customers, you will soon be seen as a local celebrity in your chosen industry. People will look up to you as the expert of your field, they will be queuing up to do business with you.

See how you can expand your authority figure within your industry and market place. Find out what exhibitions, show, and talks can you get yourself invited to do. Look at other ways you can get in front of your potential market to share your knowledge with.

Use compatible businesses as partners and your JV partners within your industry. If you are an accountant, speak to your bank manager, ask to do a talk on bookkeeping with all their business accounts, you can also invite a business advisor, employment specialists, a computer specialist, a printer and even an export consultant all bring their customers and prospects to a free exhibition.

Branding, Image & Web Presence (Awareness Campaign) - Once Yearly Activity.

At least once a year you will want to look at all your branding, image, and online presence, and keep it fresh and up-to-date to stay in tune with everything you are doing.

Make sure that everything is in uniformed with each other and your message is in tune with your customers.

Don’t leave this behind, keep it up-to-date as people look at your image and walk away if they feel your message doesn’t reflect your image.

All Your Tools must be professional looking but personal, entertaining and fun with a feel-good feel to it, people want to get to know you, they want to be entertained, they don’t want to be bored and above all, they want to feel good about themselves.

Regardless of whether you deal with other businesses, corporate or to the general public, you are still dealing with people. People love to be entertained, we now live in an entertaining world, so make it fun and entertaining.

The most important thing businesses need to do more of, is the need to implement a ‘Systemised Integrated Multiple Marketing System’, to generate a regular flow of customers, not just to improve their businesses but to transform it.

A successful Systemised Integrated Multiple Marketing System’ like this one will take your business, you and your income to the next level, catapulting you and your business into the big leagues.

WHAT NEXT?

Have in place the following:

Have An Online Ordering And Delivery System - Nowadays people don’t use a business’s website just to browse, they expect to be able to buy from you whenever it is and where ever you are. If you do not have this in place then you are leaving thousands of pounds behind because you do not have an online ordering platform. There is no excuse anymore with PayPal and other payment systems all compatible with most web software. It’s a must.

Have A Product Pricing Strategy And Marketing Budget - Make sure you have a clear pricing strategy, don’t just come up with a price in your head. Work it out what works best for you and have it clear for all to see. With your budgets set your figures and try to keep to it, try not to go over too much. But remember don’t skimp on your marketing it’s the lifeblood of your business.

Training for Your Sales And Management - If you need training on;

Sales
Marketing
Management

Then seek appropriate training, train yourself and your team on the things you need to train on the most first, don’t leave it all to chance.

A Template Structure - Put in place a template for everything where possible, this way it is easy and coinvent when working with templates rather than starting from fresh.

Re-Cap & Check Everything - Make sure you have everything covered and that you have put in place an effective:

Completed Your Message
Set Out Your Core Marketing Goals
Identified Your Best Customers, Products, and Market
Identified Your Ideal Customer
Developed Your Lead and Customer Contact Database
Lead Generator
New Customer Generator
Referral Generator
JV Partnership Generator
Testimonial & Feedback Management System
Product Awareness Campaigns
Follow-up System
Repeat & Retention System
Regular Communication System
Two Way Communication System
Authority & Leadership Campaigns
Online Presence
Online & Offline Strategies
Video Strategy
Educational Content Strategy
Pricing Structure
Risk Reversals & Return Policies
Sales & Management Training

WRITE IT ALL DOWN

How to Work It!...

This is not just about using either one or the other, online or offline media’s, or random strategies that are done half-heartedly with disappointing results.

This is about a complete systemised integrated multiple marketing systems, with powerful result based strategies that are proven, tried and tested to generate incredible short and long-term lasting results.

It’s also about implementation and the need to just do it.

Start out by setting and assigning dates to all your daily, weekly, monthly and other promotional campaigns.

Once you have the dates in place, work backwards and work out the time scale of creating and working up to your campaigns, so if you want to send them out by a certain date you will need to work out by when it needs to be sent to the printers, and by when it needs to be sent to the scriptwriters and designers, etc. This gives you control and clarity.

Once you have all your dates and time frames completed, you can now start to work out the themes of your campaigns. Plan out what you want out of each campaign and the results you are looking for.

Do you want holiday themes, or seasonal themes, ie; Winter, Summer. Autumn and Spring etc. You could choose any other type of themes, you could have a few holiday themes for some months and another type of themes for other months.

Once you have chosen your themes for each month ahead. Start to create each individual campaign, by writing down how you want it to look like, your images, colors, styles, fonts, etc.

But most importantly you need to start brainstorming your message and offer, how you want your message to sound and how you want your offer to look like and how it’s portrayed.

All your marketing, mailers and campaign tools should reflect this and how you produce your mailers is paramount to your success.

Accountable

To maximises results with minimum effort, all your marketing must be offered based and accountable. Your mailers and marketing tools should all have an irresistible killer offer that can’t be refused with a cast iron risk reversal guarantee.

It needs to be very clear and simple of your objective - what you want your customer to do, where you want them to go.

All your sales and marketing tools MUST HAVE the following 12 key factors included and them and in this sequence to succeed;

An Enticing Headings - This is to catch the reader’s attention, without an enticing header you will not reach your market.

Well Promoted Benefits - Customers only want to know what’s in it for them, so make your benefits jump right out at them, don’t hide them. Make it very clear to read and understand.

You need to show them not just the features but the real benefits they will receive from having it.

Identify How Your Customers Wins - You must paint a colorful and vivid picture of how they will feel after doing business with you:

How they will enjoy it,
The satisfaction they will get from it,
The advantages they will receive from it
The comfort they will get from it.
What advantages it offers
How easy it is
How convenience it makes everything.
What will they gain from it
What Pain does it eliminate

And so on.

An Irresistible Offer - An offer is a proposition for an exchange of something of value for an exchange of money or service also of value. So, if someone is going to part with their money, they offer better be real good.

An Irresistible offer is when your offer is powerfully hypnotic to your prospect, like pollen to a bee, they just can’t refuse it, your offer is just too good to pass by. by. An Irresistible doesn’t just mean the price, it means the whole buying process as a single package.

So remember, when you prepare your offer, you must extend the offer to include; How You Will Deliver Your Product or Service; Guarantees; Free Trials; After-Sale Service, Payment Method; Bonuses and Discounts; Deadlines; Benefits; Customer Results. Your offer must be more than enticing, it must be for someone to give you money for it.

Price - This is something only you can set, you will need to work out what you need and want from your products/services. Having a fair price is always a winner, but there are many factors to think about when pricing your products or/and services.

An alternative to the price if you are not selling something. You could be offering something for free or an alternative offer, but you must still have it clearly displayed.

Set Deadline - Without deadlines, you have no urgency, and without urgency, your customers have all the time in the world. An effective offer must have a deadline of some kind. Set a date as to when the offer expires, or a certain quantitate, let them know you only have a few lefts. Whatever it is make it feel critical to order NOW!

Have Scarcity - Exclusive is rare and rare is priceless. People like to feel that they belong to something exclusive, that they are one of a kind, feel that they are privileged, so offering something of rarity is of value to them.

ONE-OFF DEAL
ONE OF A KIND
UNIQUE
EXCLUSIVE
THE FIRST 10 ORDERS
RESTRICTIVE ACCESS
LIMITED STOCK

Make them feel that they are part of a special elite group of customers getting an exclusive offer.

Discounts - This is optional, by offering a discount could persuade prospects to buy, where they would not have done so otherwise. If offering any type of discount it is paramount that there is a cut off a deadline to show that this is a genuine offer and is limited only to this offer and not a regular discount that we see everyone doing.

Add Mega Bonuses - Bonus Definition; ‘something given or paid in addition to what is usual or expected’. This is an extra gift on top of what they would normally have got. Who doesn’t like an extra bonus, especially after they get what they expected. You don’t just want to give them value, you want to give them something extra to remember you by. An irresistible offer helps to push and close sales, but extra bonuses build relationships and retain customers.

Describe Your ‘Call To Action’ - This is an instruction to provoke an immediate response and to take action. You need to be completely clear and specific, if you expect someone to do something you need to map it out in very simple steps to follow. So many businesses fail to close the sale because of unclear instructions.

Risk Reversal Guarantee - The stronger the guarantee the stronger the chances of the sell. Reversing all the risk back to you will from your customer. It can be in many different forums, as a free trial, easy-return policy, and money-back guarantees. A well-implemented risk reversal strategy can increase conversion rates by as much as 300%.

Show Instructions Of Exactly What To Do Or Where To Go! No matter how good your marketing and promotions is, if your CTA is not clear, and you do not tell them where to go or what to do and by when, they will not take the next step in the buying process. It’s like fishing, once you have them hooked you need to real them in, you need your prospects to act immediately, and to convert the sale before they defect.

Make your CTAs a prominent visual focus well-defined and placed strategically to receive maximum attention. If you want them to call, tell them, if you want them to click on your link, tell them what they need to do, if you want them to visit your shop or office, then tell them how to get there. You must have very clearly step by step instructions.

(See our other manuals on copy writing)

WHAT TO DO NEXT?

Once you have your plan completed and in place, you must follow your plan and implement it to the letter, follow it throw to the end. Do not diverse or change course mid-way, stay firm over the next 12 months and implement each campaign vigorously and decisively.

It’s Not Just The Information, It’s The Implementation.

Two self-sabotaging reasons why businesses fail before they even start trading;

The first - they don’t have a plan in the first place, or if they do, it’s not a complete systemised integrated multiple marketing systems that produces real results.

The second - they don’t implement it or follow it throw properly, they either lack the knowledge of how to implement it properly or they just aren’t committed enough to their business to learn what to do and how to implement it, working half-heartedly on their marketing.

Many business owners believe that if they just open their doors, people will come, but realistically that’s not the case. We need to learn what to do and then implement the knowledge we have learned to make a successful business.

Having An Accountability Check List (See sample)

This is part of the plan where you check to make sure you put everything you need in place and hold your planner accountable. Write every little thing down, then each month for each campaign, tick them off every time you complete each task.

Test, Test, Test (Advantages of Short Run Testing) - Without testing, at least half your money spent on advertising is most often wasted and the trouble is, you will never know which half.

When developing any campaigns, it must be measurable and accountable, and you need to track its effectiveness over a period of time, this way you stop wasting money on ineffective marketing and advertising.

When creating your ads, mailers and flyers, create a few different ones at a time, all with different approaches, offers, wording, headings and CTA’s, then distribute them all to different groups of your market, remember each test samples must have a different reference number or offers on each of them, so you can identify what works and doesn’t.

By testing your marketing on a small scale, with different approaches, you will start to see what works and by keep tweaking it slightly, you will get better results.

Trade Secret

When it comes to cost, it could add up a little, as it is much cheaper to do big long print runs of thousands then just a hundred or two. But is you offer your whole marketing package of test runs and main runs of printing, most printers that have digital presses will be able to do you a package deal, just make sure that you are both clear of what it is you want and how you want it, including the amount printed, the price and any extras that is needed.