WHY A Printed Newsletters?
Your Secret Weapon to QUADRUPLING Your Customer Retention and Referrals
Read This, But Only If You Want Your Business to GROW!
If somebody is not ready to buy from you today, that doesn’t mean that they won’t be interested in buying from you next week, next month or even next year. You never know why someone didn’t buy right away. People are only ready to buy when they are ready and when they have a good reason to.
It’s your job as the business owner to make sure your company is nurturing your prospects and guiding them through your buying cycle. So when they are ready to buy and with good reason, they remember to buy from you. When someone buys from you or just inquires about your product or service, within weeks, most business owners stop communicating with them. You MUST communicate with them on a regular and consistent basis.
In today's very busy work-life environment, most people have very short memory spans, we forget things very easy and often, we forget names, numbers, and dates, what we did the other day, what we eat, who we spoke to and what we watched, so how on earth do we expect to remember where we brought everything from?
Unless you communicate on a regular basis they will pay no attention to you, your prospect and customers, whom you have probably spent some time and money getting, have no clue who you are, what you do, or even that you are still in business.
Recent studies show that about 20% are impulse buyers, 20% takes up to three months to make a buying decision, but a whopping 60 % of them can take as long as 12 months or more to make a buying decision.
So how many of those one time customers or prospects that aren’t ready to buy right now could turn into good regular customers? How much money are you leaving on the table, when, 6 or 12 months from now, that prospect is finally ready to buy?
Too many business owners are too close to the daily operations of their businesses, they think that everyone knows where they are, what they do and what they sell. But unfortunately, that’s not the case.
ARE YOU COMMUNICATING PROPERLY?
The single most important aspect of your marketing, in fact, your business is your relationship with your prospects and customers, and the best way to build a relationship is by communicating.
Losing customers is a natural occurrence for any business, but the problem is that many business owners don’t have any clue why. 68% of customers stop doing business with a company because they feel that the business they use value them enough.
A lack of communication is a major factor in low customer retention, communication brakes that barrier and makes them feel important as you have spent time and money communicating to them.
The best communication tool that a business can use is the printed Newsletter, the reasons why;
100% Deliverability. Your newsletter will get to every reader every time! More reliable than emails, which they mostly get caught up in your spam box, but if they do get through they barely get open, let along with reading and kept.
Increase Customer Lifetime Value (LTV) It offers a long shelf life. They can literally hang around for months, especially if they are of interest to your prospects and customers. the longer customers are with you, the better customers they become as they spend more, and more often, and are easier to sell additional products and services to.
Brand Building. With a well-designed and branded newsletter, you are supporting your brand image by making a physical and tangible connection.
Consumption. Studies have clearly shown they most people don’t even read most of their emails let alone an online newsletter. However, they will keep and read a printed newsletter. -
Increased Referrals. With an average reading time of just 15 to 20 seconds for an email newsletter. About 60% of people who do get it, the average business sees no measurable increase in referrals from sending an email newsletter. However, stats show that your referral rates could increase by 300% using a printed newsletter.
Pass-Around Value. If you get your email newsletter forwarded to someone else, in many instances, that forward is seen as spam. But when someone hands or mail you a print newsletter, from someone you know a friend, family members, or neighbors, that they thought of you. They are giving it to you for a reason and that would make anyone read it, that’s powerful marketing.
Newsletters will produce far better results than advertising. 20 years ago we were viewing around 2,000 ad messages a day, now it's well over 5,000 a day. We Now we have ads on our cell phones, in our text messages, on all the social media sites, in our email, on the TV, on Youtube, on the radio as we drive to work, in the magazines we read, and on and on and on. Two-and-a-half times more advertising messages being delivered to us.
We are bombarded with advertising and we try to guard ourselves against it, but a newsletter is not perceived by your prospects and clients to be advertising, so your prospects/customers shield drops, making it easy to get access to them and build a relationship with them.
A newsletter is personal, its a message from you, a business owner to your customer and prospects, it makes them feel like you care, and they will see that you are spending time and money on them communicating with them.
The top 1% of companies protect their customers from their competition by building relationships with them.
People prefer to do business with people they know and like and trust. By publishing a monthly newsletter, you’ll be able to reach out to your customers once a month, drastically increasing the know and like and trust factor.
Research has shown that for every 1 percent increase in customer retention, profits increase by over 5%., so it makes seance to increase our customer retention.
IT’S EASIER TO INCREASE SALES WITH YOUR EXISTING CUSTOMERS THAN IT IS TO FIND NEW ONES
The single toughest challenge and the most expensive cost for ANY business are to acquire new customers, so why do so many businesses let them go so easy?
Once you have a customer it’s not all over and you start all over again, it’s just the beginning, you now have the start to build a relationship with your new customers, you already have a degree of familiarity, all you need to do now is to build that; know and like and trust factor with them.
What you need to do it to grow that relationship so you have the opportunity to both serve them again and sell them additional products and services in the future.
Having that relationship with your customers is HUGE, and the best way to have a business relationship with a large group of people is via a monthly newsletter that they can open and read.
The Advantages Of A Successful Newsletter;
it will Increase Sales, it can Present New Products or Services, Promote Events, Keeps them informed, Build Your Expert Celebrity Status, Maximize Your Customer Retention Value, Keeps Them Close to You, Has an Excellent Pass-Around Value, Helps To Strengthen Your Brand, And Dramatically Increases Your Customer Referral Rates.
By sending a monthly customer newsletter, you drastically increase the ability for your customers and even prospects to remember your name when it is time for them to do business with you again or give you a referral of a friend or family member.
Once you have a relationship, then they will spend more money with you more frequently, will do business with you for longer periods of time, will refer more new customers to you, and will take more of your recommended products and/or services.
As long as it offers an honest personal feel to it, and of interesting to your customers and prospects it will appeal to them, they will actually look forward to reading it each and every month. At the end of the day, people prefer to do business with people they know, like, and trust. It is your job to get people to know, like and trust you. And a newsletter is the best way of doing that.
The key to having a great newsletter is knowing how to put one together for maximum results. There are many things to look out for when putting a successful newsletter together.
MJ
© Copyright 2016 MJ Marketing Madness
